My name is Arp, I run this company with my husband, Hovik.

This story, like many meaningful ones, begins with a hero facing overwhelming odds. A 3 year old girl, whom I had never met before, was battling leukemia. I was on a bone marrow donor list when the hospital called. She had 3-6 months to live, and needed a transplant to be given a fighting chance.

This little girl had barely begun to live and was already fighting just to be able to hug her parents again, to hear a bed time story, to know that when she fell asleep she would wake up in the morning...

Without a second thought I agreed to donate. Her perseverance and determination to never give up triggered a fundamental change to the way I live and think about the world. I not only wanted to help but I felt an obligation to help.

Hovik and I discussed an idea to start a new way of doing business, one which would focus on giving back as much as we could instead of taking as much as we could. One in which a portion of proceeds would go to charitable organizations and timely crisis relief causes.

We decided this business could not have a negative impact on the world, all ingredients and processes used must cause NO harm to animals, humans or our planet. We took inspiration from the fearless and undomesticated feral cat; embracing instinct, nature and freedom.

I am very happy to write our little hero is now 9 years cancer-free. Together, we will make a difference.

We're with you,

Arp & Hovik